Ben Bass

Sandy Hook Promise is grounded in the idea that any of us can stop a tragedy, if we just know how. For this campaign, we were tasked with encouraging students, parents, educators, and the public to learn the signs that someone may be planning a school shooting — and what t they can do to stop it.

But how do you change minds around gun violence when everyone is set in their own perspective? How do you get people to see that they can be the solution to this American tragedy, when they already think they know the answer?

By showing them the predictive signs of a shooting from a point of view they never expected.

2020 Effie Winner x2 (Silver & Bronze)