GE
Molly
How do you craft a single message that resonates with GE's vast assortment of stakeholders, an audience that ranges from the C-suite of industrial behemoths to mom-and-pop investors with a few shares of GE in their retirement account? How can a simple, heartfelt ad show customers why you'll always be ahead of the innovation curve, convince young engineers that GE is the place for them, honor the hard work of 300,000 employees, and make the world fall in love with a brand who's massive global contributions typically happen far behind the scenes?
It has to be something that goes deep into the GE DNA – or better put, deep into the DNA of GE's people. Something that celebrates the true engineer's spirit, a restless determination that knows there's always a better way and won't stop until it's realized. It's a spirit that's found its home at GE for over 125 years, and one that touches and improves the lives of billions.
So no matter who you are and how GE touches your life, we knew this story – the story of the ingenious and imaginative spirit that defines the company – would ring true.